Horror commentator out of Oklahoma. Outsider's take, not film-school posturing. Built the whole machine alone.
I'm Randy. Grew up on horror in a small Oklahoma town where the closest movie theater wasn't great and the video store was the whole world. I didn't go to film school. I'm not gonna pretend I did. What I had was a TV, a stack of VHS, and parents who didn't always check what I was watching. That's where this started.
Picked up a hammer at 19. Carpentry. Framed houses, hung doors, swung a saw. Learned how to build something out of a pile of lumber and a picture in my head. At 25 I started an HVAC business. Built that with my hands too, just a different kind of building. Whole different problem to solve.
That's the thread running through all of it. I like solving problems. I like building things. Doesn't really matter what. A deck, a duct run, a horror page, a whole publication. Same wiring underneath.
In 2019 I started talking about horror online. Just for fun at first. Same way I'd talk about it with a buddy. Turns out close to two million people wanted that.
I make horror content for people who actually live in this stuff. Not the people who watch one A24 movie a year and call themselves fans. The ones who can argue about which Halloween is the real one, who'll defend a Shudder original to your face, who've seen the obscure '70s Italian thing nobody talks about. The deep cuts. The vault stuff.
The reason I went full-time on horror? I was tired of coverage that felt like a press release. Tired of the same five movies getting the same five takes. Tired of guys in glasses calling things "visceral" when they meant "scary." Picked up the phone, sat in my truck or my front room, started talking real.
Everything you see here I built solo. The page, the publication, the merch, the newsletter, the vault. Nights, after the kids are asleep. One-man operation that punches like a media company. That's on purpose. Same way I built houses. Same way I built the HVAC company. You just keep showing up and putting hands on it until it's there.
Seven properties. One operator. All horror. Pick where you want to land.
803,000 horror fans. Daily reels, long-form takes, no algorithm chasing. Just the genre talked about the way fans actually talk about it. The front porch of the whole operation.
The publication. News, trailers, where-to-watch, deep dives, vault pieces, subgenre breakdowns. The stuff whispered between fans who live for the dark.
Cult horror fashion. Shirts and hoodies for people who live in this stuff. Designs you won't see on a mall rack.
578 horror obsessives. Every week. New releases worth your time, hidden gems, the take you didn't see coming. Straight to your inbox.
Members-only horror archive. $17 in, the deep cuts come out. For the people who already know.
Free PDF. The 100 horror movies I think you ought to see at least once. No fluff, no filler.
Real horror promotion for real horror films. Built for the indie folks who don't have a studio behind them.
I don't call movies visceral. I don't talk about auteurs. I'm not gonna tell you something is a meditation on grief. If a movie's good, I'll say it's good. If it scared me, I'll tell you what scene did it.
The horror community has plenty of guys who'll explain the films to you like a class. That's not me. I'm the guy at the back of the room who actually finished the Friday the 13th series and has opinions about every single one of them.
Outsider's take. Real fandom. Blue-collar Oklahoma. I'll talk about a Shudder original and a forgotten '80s slasher in the same breath, because that's how real horror fans think.
That's the whole pitch. If that lands, we're going to get along.
Six doors. Walk through the right one. I'll answer.
If your brand fits the horror audience and you want a real voice talking about it, not an AI-sounding ad read, let's talk. Reels, full content cascades, multi-week campaign runs, and integrated newsletter spots. Media kit, audience, and pricing all in one place.
Got a horror film or release that needs to be seen? I put it in front of 1.9 million horror fans who actually show up for the genre — from a single react to a full multi-platform cascade. Same packages whether you're a studio or a first-time indie. Short on cash but long on vision? We can talk a rights or revenue share instead of a discount. See the packages.
Want to learn how to reach the horror audience yourself? I'll show you how to get your film or content seen on social and build a following — the stuff I used to grow 1.9 million from zero. Strategy calls, custom get-seen plans, and ongoing advisory. I'm not a film-marketing guy; I'm the get-it-seen guy.
For studios, streamers, distributors, and production companies that want a real horror-audience read before the bigger spend. Put approved sizzle reels, trailer concepts, key art, loglines, or campaign angles in front of the audience and see what actually catches.
Need a horror commentator who isn't reading from a press release? I do podcast guesting, on-the-record quotes for horror coverage, panels, and roundtables. Quick turnaround. Real opinions. Oklahoma drawl included.
Got something that doesn't fit a box up there? Send it. If it's about horror, the operation, or working together in some way I haven't thought of yet, I read everything that comes in.
The questions sponsors, press, and curious folks usually ask before they reach out.
Randy W. Stover. Horror commentator from Oklahoma. Started doing this online in 2019. Built a one-man media operation that reaches 1.9 million horror fans across Facebook, TikTok, YouTube, Instagram, Snapchat, and Pinterest. Also run ScreamDesk, The Stovening, and the Weekly Shiver newsletter. Solo. No agency.
803K on Facebook, 700K+ on TikTok, 200K+ on YouTube, 99K on Instagram, 87K on Snapchat, 7.3K on Pinterest. 578 active subs on the Weekly Shiver. Around 10.9 million views across the last 90 days. Reach skews 25 to 54 with strong horror-fan engagement.
All of it. Slashers, supernatural, indie, foreign, banned-and-controversial, found footage, classic and current. Strong on hidden gems and deep cuts. Outsider's take, not film-school posturing.
Anything horror-adjacent or audience-aligned. Streaming services (Shudder, Screambox, Tubi), horror-genre products, gaming, snacks for movie nights, sleep and lifestyle, security and VPN, 21+ beverage. Brands that want a real voice instead of a polished ad read convert best with my audience.
Options range from a single sponsored reel (starting at $1,500) up to a quarterly campaign ($25,000). Most common is the "full cascade": 5-6 react videos across all six platforms, a ScreamDesk article, and a Weekly Shiver newsletter feature. Multi-channel, one brand, one push.
Standard turnaround is one to two weeks from brief approval to live post. Rush jobs under a week are possible for established partners. Multi-week and quarterly campaigns are built over 30 to 90 days.
Yes. If the material is approved to post publicly, I can put sizzle reels, trailer or concept cuts, key art, posters, loglines, character reveals, or campaign angles in front of horror fans and report back on what actually catches. The scope is set privately around the project size, assets, timing, and reporting needs.
Email partnerships@randywstover.com directly, or fill out the request form on the media kit. Either way, you get a personal response, usually within 24 hours.
Oklahoma, USA. Central time zone. Available for video calls and remote brief alignment.
Reels, posts, the publication, the newsletter. All the same voice. None of it polished into AI mush.
578 horror obsessives get it weekly. Free. Unsubscribe whenever. Though most folks don't.
For studios, streamers, distributors, and production companies that need a sharp horror-audience signal before a bigger creative or marketing commitment.
This is not a sterile focus group. It is a live genre-audience read: do people stop, comment, share, argue, ask when it drops, tag the friend who needs to see it, or scroll right past?
Use me when you have approved-to-post materials and need to know if the idea has heat with real horror fans. Sizzle reels, teaser or trailer concepts, early artwork, posters, loglines, character reveals, title angles, and campaign hooks can all be tested against the audience.
I can help surface the strongest hooks, confusing points, fan comparisons, comment language, and early intent signals so your team has something more useful than internal taste before the next round of decisions.
Sizzle reels, teaser cuts, trailer concepts, loglines, key art, posters, stills, title positioning, character reveals, and campaign angles.
Performance read, engagement patterns, sentiment themes, top comments, strongest hooks, confusion points, and a practical recommendation memo.
We align on what can be posted, the audience surface, timing, spoiler boundaries, links or tracking, and the reporting format your team needs.
"The comments are the room. If the room lights up, you know. If it goes quiet, you know that too."